Who We Are

Martin’s expertise draws on his breadth and depth of knowledge gained in over 20 years’ international client-side consumer and B2B marketing leadership roles, and build key capabilities that provide marketeers with the means to work together more effectively

He specialises in capability design, development and training and facilitation experience for Brand Positionings and Activation Ideation; Integrated Strategies and Activation Plans; Execution measurement and evaluation, as well as more specialist capability programmes, including Marketing Foundations, Responsible Communications and Project Management for marketeers

More recent client programmes include: Carlsberg Group’s Growth Story (best practice approach to marketing) and developing the common way to grow Alcohol-free beers; developing GSK Consumer Healthcare’s global digital and marketing capability programme; building and delivering a capability programme for Arla Foods for their Foodservice B2B teams; creating and coaching a Marketing Effectiveness programme for Ahmad Tea’s own marketing team and 3rd party partners’ teams

Chris is an accomplished thought leader and facilitator with expertise in purchase decision marketing.
His expertise in transforming the understanding of purchase behaviour has enabled research teams to produce actionable results and class leading thinking. His work in blue chip FMCG companies spans the globe, launching successful brands, developing proven leading-edge category thinking and methodologies to cut through data to get to powerful insights.

Chris specialises in using leading edge Insight methodologies to uncover the ”what we must do” to enable his clients to focus on the specifics of a commercial issue and develop activities that can access those opportunities. He was one of the first proponents of digital in-store marketing and built the largest instore digital network in Europe to communicate with shoppers at the point of decision
His Trade and Customer Marketing expertise has helped him develop deep dive Insights into retail execution and development. He loves working with clients who want to both get more out of their On or Off -line plans, but also to integrate this into routines and commercial processes unlocking the opportunity of their Shoppers and Consumers

With over three decades of active experience in the corporate and SME world, Marcus brings a remarkable blend of accomplishments to benefit our clients. His professional accomplishments include roles such as an entrepreneur, management consultant, DE&I leader and corporate leader, providing knowledge and insights that he’s eager to share.

Marcus has been a leader in the FMCG tech and data industry for many years. He has had the opportunity to work with several companies, from start-ups to large corporations, and have been involved in many successful acquisitions and exits. Marcus has now dedicated his career to helping businesses and organisations achieve their goals, no matter their size or sector. His work has taken him all over the world, and he has had the opportunity to work with some of the biggest names in industry and some impassioned board members and founders. Marcus is passionate about using data and technology to make a positive impact on the world. He particularly thrives on developing individuals in their personal and business goals and building teams to succeed.

Jon has extensive training and facilitation delivery experience, delivering Brand Positioning workshops, Brand Strategy & Planning workshops, Portfolio Strategy workshops, Activation Ideation workshops for clients as diverse as Carlsberg Brewing, Kerry Foods and Ahmad Tea.

He also has extensive consulting and coaching expertise. He has coached senior executives in diverse sectors including FMCG, pharmaceuticals, tourism, and financial services.

His client-side experience has included leadership roles in marketing, sales and commercial capability in organisations such as SABMiller, Kraft Foods and Unilever. He led the development of the SABMiller Marketing Academy, guiding and designing the Learning which enabled the successful global rollout of the Marketing Way in Europe, Asia, Africa and Latam.

Jon also has expertise in developing Marketing Competency and Capability assessment methodologies and has worked with both HR and Marketing and Sales functions, to create and rollout successful Competency Assessment frameworks and measurement methodology.

Caron has 25+ years Marketing experience, having started her career on the graduate recruitment programme at Unilever in South Africa. From there she held several Brand Director positions across various categories and regions. Caron relocated to the UK in 2004 and started consulting at Brand Learning where she freelanced for 12 years working on various capability development programmes for companies such as Unilever, SABMiller, Reckitt Benckiser, Shell, PepsiCo, AstraZeneca, GSK and Kellogg’s, to name a few.  Caron has facilitated both training and live action workshops across Europe, the Middle East, the US and the UK.Caron spent 6 months free-lancing at Kantar Consulting on a project for British American Tobacco, where she client led the development of an end-to-end Marketing Way Online Playbook.

Over the past 3 years she has been working on developing and rolling out Unilever’s new Marketing philosophy, Get on the Frontline,  to c.5000+ Marketers globally, as part of a phased three-year roll out.Caron’s strengths lie in project management, client relationships, developing and facilitating Marketing content and in simplifying the complex.  Caron has a particular passion for people and their development, and this is evident in her leadership style.

Caron is a graduate in Economics, Marketing & Business from the University of Natal in Durban, South Africa. Caron was born and raised in South Africa and is married to Gavin, who is a General Manager in Sustainability Transformation at Shell.  They have two adult children who keep them young and adventurous.