Competency Assessment is essential for ensuring that you know where the skills gaps are, in order to target your Sales and Marketing Capability initiatives.
How Sales and Marketing teams work and the skills and competencies they need to be effective in the post-COVD world have changed dramatically. In order for Sales and Marketing to stay effective in this newly evolved world, it’s important to understand the key skills and competencies required of each role and each person in the team, and the best way to do this is by developing a Competency Assessment Framework (CAF).
We define Competencies as; the skills, behaviours, knowledge and experience required to perform well in a role. The Competency Assessment Framework (CAF) captures for each job role in your team, the requisite standard for that competency along a number of key dimensions.
At its best, the Capability Bridge’s Competency Assessment methodology enables individuals to understand and take control of their own development, but most critically it enables the organisation to identify competency gaps, so that any capability and training interventions can be effectively scoped and targeted.
OUR 4 STAGE PROCESS TO DELIVER YOUR COMPETENCY ASSESSMENT FRAMEWORK & ASSESSMENT
1. DISCOVER
Understanding and evaluating your current Sales and/or Marketing language, processes, deliverables and routines —so that you are able to outline the key job roles and the competency definitions to build into the framework.
- Current job roles & organogram
- Stakeholder skills & competency interviews (for key roles)
- Validation with HR and senior stakeholders
- Definition of which roles or job families we’ll create frameworks for
- Over-arching Competency pillars definition for the team as a whole
2. DESIGN
What competency definitions can be created or adapted to suit the roles across the teams in order to have common definitions and language for the competencies wherever possible?
- Design of the competency framework
- Writing of the sub-competencies
- Organisational engagement of the competency approach & definitions
- Determine most effective mechanic and means of assessment
3. DEVELOP
What process solutions can be created or adapted to suit the teams in order to run effective and agile competency assessment?
- Competency framework and toolkit
- Competency assessment methodology and tools developed
- Manager and employee competency training/briefing workshop created
- Pilot testing of Competency Assessment approach in one market or region
4. DELIVER
Training, embedding and integrating the new framework and assessment process to ensure that they land well and are implemented thoroughly.
- Internal communication and launch plan
- Training & facilitating the key elements of the competency assessment process
- Training & Capability overview plan & individual development plans
- Embedding the approach within existing HR routines & process
CREDENTIALS
Our consultants have worked in competency assessment and skills development on the client and consultancy side and at London Business School, across multiple businesses and across the globe, and have seen and experienced what works and what doesn’t work, in order to get to the most effective output.
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The Capability Bridge