We are often asked to develop more insightful strategies or executions to demonstrate how great insights can maximise brand and category growth.
Whether you start with a business problem or an opportunity, or are just sitting at the front end of the planning and strategy process, it’s likely that getting to insight will require unpicking of data. This is key to getting to the heart of the issue and really understanding what’s happening with your Consumer, Customer or Shopper, in terms of their needs, perceptions and behaviours.
The problem can be that the Insights, although created with good intention, may not be actionable by the business, or it might be that the defining question going into a brief for a piece of research hasn’t been clearly understood.
Many insights don’t come directly from research. But if clients are doing research, we work hard with them to both define the issue and then to create the insights that teams can then action.
How can we help?
We operate on an accelerated timescale using different research methodologies and analytics techniques. We use innovative new approaches in order to get to insights that will deliver growth. It doesn’t stop there, because we appreciate the fact that it’s only if the insight is brilliantly crafted and well communicated, that it will get traction with internal stakeholders.
For organisations looking to develop and scale their insights, we build insight capability programmes; these can include:
- Opportunity identification, with behavioural insights at their heart
- Insightful strategy development and strategic reviews
- Insights at the heart of brand positioning (or repositioning)
- Insightful one year plans and activations
- Insight driven agency briefs and brand comms
- Insights at the point of sale, both in-store and on-line
Whats your core question?
The unfortunate fact is that many companies are not structured to be insightful. Instead, they rely heavily on generating reams and reams of data, some fancy reporting dashboards and perhaps an Insights department, that enable them to believe that they are insight driven. We pride ourselves in going beyond the data, asking Why? and So What? in order to get to the meaning beneath the data.
We have run insights programmes with a multitude of clients and in different markets across the globe, and in almost every case we have seen beneficial results. We believe insights should help you make better choices in the decisions that you make, as well as unearthing new opportunities for your business to explore.
We work with teams to identify the “core question” before they start to engage in external research, then we work to make sure the outputs of that research both answers that question but is delivered in a meaningful way so that your teams can use it.
That way we avoid countless research reports sitting in drawers and not being used!
However, there is more to Insights than just research, we work with our clients to create strong research briefs as well as most importantly integrating the insights at the correct place in your commercial process.
Get in Touch
if you would like to know more and want to start making your business more insight driven and converting more consumers to your brand, then give get in touch with the contact form
The Capability Bridge