Marketing and Sales training together with learning is essential for building critical capabilities to deliver the best business outcomes.
How people learn varies between individuals depending upon their learning styles and the nature of the subject matter. However, we believe that most learning really impacts long term performance if it follows the 70:20:10 principle. Following this principle means the majority of the learning interventions takes place in a practical way, as close to the work application where learners need to apply these new skills.
Whenever possible, we champion the use of “live-action learning” using real data to solve real business problems. The outputs produced are relevant to the business, in whatever topic we are training. We believe in following up with coaching and mentoring that helps reinforce the use of key concepts and tools in the workplace.
We start by identifying the key Learning Objectives and help our clients to write a learning brief for the project. We then design, produce and deliver world class, engaging learning solutions to help realise the full potential of broader team capabilities. We use the appropriate combinations of Live-action workshops, remote workshops, webinars, e-Learning, instructional videos, coaching etc. into a Dynamic Blended Learning output, that optimises the learning outcomes.
OUR 4 STAGE PROCESS TO DELIVER TRAINING WITH LEARNING
1. DISCOVER
Define and evaluate your current marketing and sales capabilities — what are the capability gaps and future deliverables that we need to understand in order to scope the learning programme?
- Current strategy & execution skills requirements or implications.
- Stakeholder review via interviews.
- Competence & capability gap assessment.
- Learning Objectives for the programme (ideally in a learning brief).
2. DESIGN
What training and learning solutions can be created to meet the learning objectives, leveraging the 70:20:10 principle.
- Prioritisation of content.
- Learning design.
- Session plan and detailed agenda.
- Determine most effective mix of learning intervention e.g. workshops, e-learning, coaching etc into a Dynamic Blended Learning programme.
3. DEVELOP
Create or adapt the learning materials.
- Training and coaching content created.
- Templates and tools and core exercises developed.
- Pilot testing of Learning in one market or region.
- Content adjusted and Learnings from pilot training incorporated.
4. DELIVER
Embedding and integrating the new Learning programme to ensure that they land well and are implemented thoroughly.
- Internal communication and launch plan.
- Engagement of stakeholders.
- Training & facilitating the key elements of the programme.
- Embedding approach within existing routines, following the 70:20:10 principle.
- Learning evaluation methodologies.
CREDENTIALS
Our consultants have skill and expertise in understanding client needs and converting Learning Objectives into Dynamic Blended Learning to get to the most effective outcome.
Contact Us
We would love to hear from you so we can show you how we can help drive improved Capability for your business.
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The Capability Bridge.