Interesting to see the shift back to offline sales from Sainsbury’s which mirrors data from the office of national statistics from Jan 2020 to June 2023. Shoppers still want to see and pick up product particularly as the financial crisis tightens its grip. Worth remembering then where the lions share of your revenue comes from, even if On-Line is a potentially necessary channel. We help our clients achieve effective plans execution plans as well prioritising their strategic channels https://lnkd.in/euZeEGjS