Knowledge Base

Interesting to see the shift back to offline sales from Sainsbury’s which mirrors data from the office of national statistics from Jan 2020 to June 2023. Shoppers still want to see and pick up product particularly as the financial crisis tightens its grip. Worth remembering then where the lions share of your revenue comes from,… Read more »

Last week was another busy one for The Capability Bridge as some of the team have been out in Africa running a Brand Ideation session for a multi-national FMCG client.We pride ourselves on creating new thinking and breaking away from internal norms and creative constraints that exist within a business. This is a Capability that… Read more »