As we emerge from the covid era, it appears that proving the effectiveness of marketing and sales investments is becoming even more important for many companies. So, what’s new? Nothing really: most companies I have worked with have always considered Marketing Spend Effectiveness (or MSE for short) a key business priority. But why is it that many companies are… Read more »
We believe that Shopper Marketing is probably the most under-utilised and poorly invested area of many commercial organisations.In truth we never understand why this is as it should be a fundamental part of both your insight production and an integral part of your decision making throughout your commercial routine There are many reasons however why… Read more »
I only visit a bank about 4 times a year and yesterday began to realise why, when I found myself 8th in the queue at Santander, trying to pay in 3 cheques that weren’t recognised by the automated cheque paying in system. After 10 minutes I was still 8thin the queue and was losing the will… Read more »
As inflation bites, shoppers are looking for continued help at the shelf to assist them to move amongst the category and the sub-category, to trade up or across. This short video explains the issue and goes somewhere to showing you how we have helped our clients overcome this increasingly difficult issue with proven results. Contact… Read more »
A few of the basics of POS design and execution seem to have been forgotten during the COVID years. This free standing promo unit in Tesco, being a prime example.In our POS Effectiveness training we demonstrate the need to be clear and compelling in your messaging in order to engage shoppers who are generally, short… Read more »